We get it. You love music. From propelling unknown artists to the top of the charts, to cheering on established artists as they reinvent the music video, to remixing and reimagining your own, music fans have turned YouTube into the world’s go-to music destination. Now, to celebrate music fans and the music you love, we’re announcing a new kind of awards show--one powered by you.
On Sunday, November 3, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honoring the artists and songs that you have turned into hits over the past year. Lady Gaga, Eminem, and Arcade Fire will join other top artists and some of YouTube’s biggest stars including Lindsey Stirling and CDZA in performances and musical collaborations from Seoul, Moscow, London and Rio, culminating in a live event in New York City. Music-video visionary Spike Jonze will be the creative director and acclaimed actor Jason Schwartzman will host with VICE and Sunset Lane Entertainment acting as executive producers.
And we’ll need your help. In mid-October, YouTube Music Awards Nominations will be announced based on the videos that you watched and shared over the past year. We’ll then call on you to determine the songs and artists honored, by sharing the nominees across social media so the awards are judged in full view of everyone.
There will be a whole lot more music to enjoy on YouTube around the Music Awards. In the days leading up to the November 3 event, nominees will share official music videos, covers, parodies, concerts, interviews and fan videos on YouTube--so you can stay in the loop, find your faves and discover new music you didn’t even know you loved! Stay tuned for lots more info, and get ready for a nonstop week of music on YouTube.
Danielle Tiedt, Vice President, Marketing, recently watched "Lady Gaga - Applause (Official)," "Eminem - Berzerk (Official) (Explicit)," and "Arcade Fire- Here Comes the Night Time."
Monday, 30 September 2013
Stan Winston School is September’s On The Rise partner!
Congratulations to the entire team at Stan Winston School, our featured “On The Rise” partner for the month. Their videos are in the spotlight on the On The Rise homepage and the YouTube Spotlight channel today.
Founded more than four years ago, the Stan Winston School of Character Arts in many ways carries on Stan’s own legacy as a contributor to some iconic films including "Jurassic Park," "Iron Man" and "Avatar." The school’s various courses, webinars and workshops are led by some of Hollywood’s best artists and technicians. Whether you’re interested in seeing behind-the-scenes effects from "Terminator 2" or you’ve always wondered about the evolution of "Jurassic Park"’s raptor suits, this channel has content that’s bound to entertain and educate. And Halloween is just around the corner--if you need costume ideas, you might want to check out this Iron Man suit built by a 16-year-old!
Here are a few words from Matt and Erich:
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched "Spencer’s Home Depot Marriage Proposal."
Founded more than four years ago, the Stan Winston School of Character Arts in many ways carries on Stan’s own legacy as a contributor to some iconic films including "Jurassic Park," "Iron Man" and "Avatar." The school’s various courses, webinars and workshops are led by some of Hollywood’s best artists and technicians. Whether you’re interested in seeing behind-the-scenes effects from "Terminator 2" or you’ve always wondered about the evolution of "Jurassic Park"’s raptor suits, this channel has content that’s bound to entertain and educate. And Halloween is just around the corner--if you need costume ideas, you might want to check out this Iron Man suit built by a 16-year-old!
Here are a few words from Matt and Erich:
Thank you from all of us at Stan Winston School! We're honored to have been selected as a YouTube "On the Rise" Channel and it wouldn't have been possible without the support of our awesome community of Creature FX fans. We hope this spotlight brings even more awareness to the magic behind the movies, and inspires a new generation of artists to create their own fantasy characters. Long live monster making!If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched "Spencer’s Home Depot Marriage Proposal."
Tuesday, 24 September 2013
We hear you: Better commenting coming to YouTube
Quick taste test. Let’s say you’re watching a video from Justin Timberlake. What type of video comment would be awesome to see: one from JT himself, one from people you care about who love the video...or one from just the last random person to stop by?
When it comes to the conversations happening on YouTube, recent does not necessarily mean relevant. So, comments will soon become conversations that matter to you. In the coming months, comments from people you care about will rise up where you can see them, while new tools will help video creators moderate conversations for welcome and unwelcome voices.
Starting this week, you’ll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as we bring you more ways to connect with familiar faces on YouTube. Here’s what comments will look like later this year in a sample video from SoulPancake:
Here’s more detail:
If you’re not yet using a Google+ profile or page on YouTube, you can sign up here or visit here to learn more.
Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, recently watched “A Capella Science - Bohemian Gravity!”
When it comes to the conversations happening on YouTube, recent does not necessarily mean relevant. So, comments will soon become conversations that matter to you. In the coming months, comments from people you care about will rise up where you can see them, while new tools will help video creators moderate conversations for welcome and unwelcome voices.
Starting this week, you’ll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as we bring you more ways to connect with familiar faces on YouTube. Here’s what comments will look like later this year in a sample video from SoulPancake:
Here’s more detail:
- Comments you care about move to the top: You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles.
- Join the conversation publicly or privately: You can choose to start a conversation so that it is seen by everyone on YouTube and Google+, only people in your Circles or just your bestie. Like Gmail, replies are threaded so you can easily follow conversations.
- Better ways to moderate comments: You have new tools to review comments before they’re posted, block certain words or save time by auto-approving comments from certain fans. These can help you spend less time moderating, and more time sharing videos and connecting with your fans.
If you’re not yet using a Google+ profile or page on YouTube, you can sign up here or visit here to learn more.
Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, recently watched “A Capella Science - Bohemian Gravity!”
Thursday, 5 September 2013
Vote for your favorite September “On The Rise” nominee
On The Rise is a monthly program where we introduce four YouTube partners whose channels drive significant watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’ve identified four channels this month who are getting close to crossing that threshold. For September, we’re bringing you four partners dedicated to educating their fans, whether the subject be your health, special effects, being a modern parent, or choosing your personal makeup and style.
You can help these partners get even closer to reaching that 100,000 subscriber milestone. Check out their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.
In past months, featured On The Rise partners like MathMeeting and CookingAndCrafting have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until September 11, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on September 30.
Healthguru
We’ve all had questions about general health before--and whether you’re looking for triggers, remedies or to debunk common health myths, you can look to Healthguru for more information.
StanWinstonSchool
Interested in the art and science of special effects makeup and character creation? Check out the tutorials available from the Stan Winston School of Character Arts and learn monster making from the masters.
ModernMom
The modern mom juggles a variety of tasks, including cooking, homemade crafts, fitness and delegating chores. You can find tips for all of these and more on the ModernMom channel.
mamichula8153
LeeLee has been interested in makeup, beauty, fashion, and skin care her whole life, and her YouTube channel reflects that passion. Check out her video tutorials and product reviews for inspiration.
If you’re interested in participating or have suggestions for partners you think should be featured, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Volvo Trucks - The Hook.”
You can help these partners get even closer to reaching that 100,000 subscriber milestone. Check out their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.
In past months, featured On The Rise partners like MathMeeting and CookingAndCrafting have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until September 11, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on September 30.
Healthguru
We’ve all had questions about general health before--and whether you’re looking for triggers, remedies or to debunk common health myths, you can look to Healthguru for more information.
StanWinstonSchool
Interested in the art and science of special effects makeup and character creation? Check out the tutorials available from the Stan Winston School of Character Arts and learn monster making from the masters.
ModernMom
The modern mom juggles a variety of tasks, including cooking, homemade crafts, fitness and delegating chores. You can find tips for all of these and more on the ModernMom channel.
mamichula8153
LeeLee has been interested in makeup, beauty, fashion, and skin care her whole life, and her YouTube channel reflects that passion. Check out her video tutorials and product reviews for inspiration.
If you’re interested in participating or have suggestions for partners you think should be featured, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Volvo Trucks - The Hook.”
Tuesday, 3 September 2013
Live from New York: Fashion Week on YouTube
Grab a front row seat on the catwalk, red carpet, and awards show for seven straight days on YouTube. Experience Mercedes-Benz Fashion Week from all angles, with live streams, runway look how-tos, and style playlists wherever you are and across every screen.
Here’s a rundown of where to catch every chic moment:
Tune in to IMG Fashion to catch more than 60 live shows from BCBG, Rachel Zoe, Betsey Johnson, Jenny Packham, and more.
Get made with the likes of Louise Goldin and Jeremy Scott as this stylish channel live streams shows.
LOOKTV will live stream the Daily Front Row’s first-ever Fashion Media Awards, as well as red carpet interviews and appearances from style icons like Katy Perry, Allison Williams, and Heidi Klum.
Take it from the runway to the after par-tay with the fashion gurus at Style Haul, who teamed up with Maybelline to recreate the hautest Fashion Week looks.
And last, but surely not least, stay tuned for this Thursday when the YouTube Spotlight channel kicks off Fashion Week in style with videos from YouTube creators, Style.com, and many more partners. With this exclusive combination of content--we promise we’ve got you covered.
Bethann Stenseth, Partner Acquisitions & Development, recently watched “Camera Ready Eye Makeup with Mr. Kate.”
Here’s a rundown of where to catch every chic moment:
Tune in to IMG Fashion to catch more than 60 live shows from BCBG, Rachel Zoe, Betsey Johnson, Jenny Packham, and more.
Get made with the likes of Louise Goldin and Jeremy Scott as this stylish channel live streams shows.
LOOKTV will live stream the Daily Front Row’s first-ever Fashion Media Awards, as well as red carpet interviews and appearances from style icons like Katy Perry, Allison Williams, and Heidi Klum.
Take it from the runway to the after par-tay with the fashion gurus at Style Haul, who teamed up with Maybelline to recreate the hautest Fashion Week looks.
And last, but surely not least, stay tuned for this Thursday when the YouTube Spotlight channel kicks off Fashion Week in style with videos from YouTube creators, Style.com, and many more partners. With this exclusive combination of content--we promise we’ve got you covered.
Bethann Stenseth, Partner Acquisitions & Development, recently watched “Camera Ready Eye Makeup with Mr. Kate.”
Friday, 30 August 2013
Meet your August “On The Rise” featured partner - CookingAndCrafting
Please join us in congratulating Beth from CookingAndCrafting, our featured “On The Rise” partner for August 2013. Beth’s channel is in the spotlight on the YouTube home channel and the On The Rise homepage today.
Beth hails from Hawaii and has been creating YouTube videos since 2006! She hopes to inspire people to cook their own meals through her fast and easy approach to cooking and baking. If you’re hungry, Beth can show you how to make the best potato soup you’ll ever eat (no really, the best!), and can help you satisfy that sweet tooth with molten butterscotch cakes. You might be feeling creative today, and Beth’s channel can also walk you through some neat crafts--"Star Wars" fans will love this easy-to-follow tutorial on making a Princess Leia headband. Check out her channel for other fun, family-friendly meal or craft ideas.
Here are a few words from Beth:
"I started vlogging in 2006 and as I was vlogging, I would sometimes make a craft while chatting, or take my subscribers into the kitchen with me when making dinner. About three years ago, my sister and I decided that we would open a channel focusing on fast and easy cooking, baking and crafting, sometimes mixing in a little bit of humor and island flavors. I am amazed at how many incredible people from all over the world that I get to meet on a daily basis. I am so thankful to my awesome subscribers and friends who constantly support me through all of my endeavors. You.are.the.best!! Thank you from the bottom of my heart. <3"
If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Black Tie Beach 2013.”
Beth hails from Hawaii and has been creating YouTube videos since 2006! She hopes to inspire people to cook their own meals through her fast and easy approach to cooking and baking. If you’re hungry, Beth can show you how to make the best potato soup you’ll ever eat (no really, the best!), and can help you satisfy that sweet tooth with molten butterscotch cakes. You might be feeling creative today, and Beth’s channel can also walk you through some neat crafts--"Star Wars" fans will love this easy-to-follow tutorial on making a Princess Leia headband. Check out her channel for other fun, family-friendly meal or craft ideas.
Here are a few words from Beth:
"I started vlogging in 2006 and as I was vlogging, I would sometimes make a craft while chatting, or take my subscribers into the kitchen with me when making dinner. About three years ago, my sister and I decided that we would open a channel focusing on fast and easy cooking, baking and crafting, sometimes mixing in a little bit of humor and island flavors. I am amazed at how many incredible people from all over the world that I get to meet on a daily basis. I am so thankful to my awesome subscribers and friends who constantly support me through all of my endeavors. You.are.the.best!! Thank you from the bottom of my heart. <3"
If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Black Tie Beach 2013.”
Thursday, 29 August 2013
Our top ten back-to-school tips
Get sorted with everything from school supplies to study habits with YouTube’s edu, beauty and fashion gurus. Here are 10 ways to get ready for the year ahead, with the advice of some pros.
1. Where to start with school supplies?
It can be a bit overwhelming to work out what you need and where to get it from. Don’t worry--these gurus have you covered. Have a look at StilaBabe09, Make up by Mandy, Mama Mia Makeup and beauty is good for hacks, ideas and awesome supplies.
2. Study like a boss
Now’s the perfect time to get ahead on your study routine. It won’t be long before you’re back on the old ABCs (or much worse!). YouTube gurus have great ideas for studying and memorization - take a look at Macbby11’s thoughts on the subject.
3. All locked up: Organization 101
With everything happening at the start of the school year, it’s easy to forget how to get organized. Thankfully StilaBabe09 and MacBarbie07 have you covered with awesome ways to get your locker into shape. What’s more motivating than a cute locker to see in between classes?
4. Get a private tutor for free
From calculating Pi with real pies to a crash course in world history, there are more than 1,000 education channels in YouTube's Education category, comprising over 850,000 individual videos. Check out lessons, tips and tricks to make Spanish your amigo and to doodle your way to straight As.
5. What’s in your backpack?
So you’ve got your outfit, and your school supplies, but what about your backpack? That’s Heart has some good tips for things to remember to pack, Ava Allan has some great advice on choosing a backpack, and AllyCutie95 decorates hers beautifully. You’re indecisive no longer! Game on, September.
6. What to wear? Wardrobe--check!
It can be tough to work out what to wear each day. Take any stress out of coming up with ideas by sneaking a peek at the experts. My Life as Eva, Make up by Mandy and Clothes Encounters have got some great mix and match ideas for you.
7. Wall organizer and desk accessories
It’s a known fact: a neat, pretty workspace will make you want to hit the books even harder. So don’t delay: check out Anne or Shine and Paper Pastels for some awesome tips for shaping up your space for the school year.
8. Getting techie with it
One of the things you might need to think about at school is buying a new laptop, and it can be a bit overwhelming. Luckily, SourceFedNERD has gone and done the research and they can tell you what to look for and what you might need. Phew!
9. Hairstyles, served up on a plait
Wanting a bit of inspiration after the summer holiday? These hair gurus have you all plaited, braided and stitched up. The imaginative gurus Lilith Moon, Andrea’s Choice and Cute Girls Hairstyles have ideas aplenty, with summer ‘dos looking oh-so-easy.
10. College advice
Advice on colleges can be super tricky. Sometimes it helps to hear about other people’s experiences--you can turn to gurus like Leigh Ann Says and Sarah Belle and see what they recommend and advise in your college years. If you’re kicking off your college experience, here’s our guide to making it a smooth transition to campus life.
Kate Mason, YouTube Communications, recently watched "Janelle Monae - PrimeTime ft. Miguel."
1. Where to start with school supplies?
It can be a bit overwhelming to work out what you need and where to get it from. Don’t worry--these gurus have you covered. Have a look at StilaBabe09, Make up by Mandy, Mama Mia Makeup and beauty is good for hacks, ideas and awesome supplies.
2. Study like a boss
Now’s the perfect time to get ahead on your study routine. It won’t be long before you’re back on the old ABCs (or much worse!). YouTube gurus have great ideas for studying and memorization - take a look at Macbby11’s thoughts on the subject.
3. All locked up: Organization 101
With everything happening at the start of the school year, it’s easy to forget how to get organized. Thankfully StilaBabe09 and MacBarbie07 have you covered with awesome ways to get your locker into shape. What’s more motivating than a cute locker to see in between classes?
4. Get a private tutor for free
From calculating Pi with real pies to a crash course in world history, there are more than 1,000 education channels in YouTube's Education category, comprising over 850,000 individual videos. Check out lessons, tips and tricks to make Spanish your amigo and to doodle your way to straight As.
5. What’s in your backpack?
So you’ve got your outfit, and your school supplies, but what about your backpack? That’s Heart has some good tips for things to remember to pack, Ava Allan has some great advice on choosing a backpack, and AllyCutie95 decorates hers beautifully. You’re indecisive no longer! Game on, September.
6. What to wear? Wardrobe--check!
It can be tough to work out what to wear each day. Take any stress out of coming up with ideas by sneaking a peek at the experts. My Life as Eva, Make up by Mandy and Clothes Encounters have got some great mix and match ideas for you.
7. Wall organizer and desk accessories
It’s a known fact: a neat, pretty workspace will make you want to hit the books even harder. So don’t delay: check out Anne or Shine and Paper Pastels for some awesome tips for shaping up your space for the school year.
8. Getting techie with it
One of the things you might need to think about at school is buying a new laptop, and it can be a bit overwhelming. Luckily, SourceFedNERD has gone and done the research and they can tell you what to look for and what you might need. Phew!
9. Hairstyles, served up on a plait
Wanting a bit of inspiration after the summer holiday? These hair gurus have you all plaited, braided and stitched up. The imaginative gurus Lilith Moon, Andrea’s Choice and Cute Girls Hairstyles have ideas aplenty, with summer ‘dos looking oh-so-easy.
10. College advice
Advice on colleges can be super tricky. Sometimes it helps to hear about other people’s experiences--you can turn to gurus like Leigh Ann Says and Sarah Belle and see what they recommend and advise in your college years. If you’re kicking off your college experience, here’s our guide to making it a smooth transition to campus life.
Kate Mason, YouTube Communications, recently watched "Janelle Monae - PrimeTime ft. Miguel."
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