Over the past seven years, YouTube has become a global stage where music lovers can follow their top bands and find new favorite artists. After all, it wasn't so long ago that K-Pop exploded with PSY's "Gangnam Style" becoming the first YouTube video to hit 1 billion views. Similar music movements have continued to cross borders with legendary Taiwanese rock band Mayday live streaming a concert from the YouTube headquarters and Japanese singer Kyary Pamyu Pamyu starring in a new channel about Tokyo's ultra-cute Harajuku fashion neighborhood.
Keeping up with the latest in Asian pop on YouTube will be even easier after today's official launch of A-Pop. The channel will be a hub for live-streaming concerts from Asian artists, directly hosting shows in progress or otherwise displaying a calendar of upcoming events. You can also find the newest videos from Asian pop artists and a playlist of the week's Top 20. There are also individual tabs for K-Pop, C-Pop or J-Pop if you want to narrow down to one of the three.
The A-Pop Channel already has a few big events planned. A-Pop Star Week kicks off on March 8 and fans will be able to connect with top A-Pop stars using Google+ Hangouts. Here's the lineup so far:
March 8 SHINee (K-Pop)
March 9 Wang Leehom (C-Pop)
March 10 Super Junior (K-Pop)
March 11 Kyary Pamyu Pamyu (J-Pop)
March 12 flumpool (J-Pop)
March 13 2PM (K-Pop)
March 14 Mayday (C-Pop)
You can tune in to Hangouts from A-Pop and ask questions of the stars by submitting questions on Google+ via a special hashtag. Visit www.google.com/+jpop, www.google.com/+kpop, or www.google.com/+cpop for more information on how to participate. The stars will be hand-picking five lucky participants for each Hangout, so be sure to submit a creative question!
There are a lot of exciting things yet to come from the Asian pop explosion, so make sure you subscribe to the A-Pop channel to get the latest news and updates.
Sun Lee, YouTube Asia-Pacific Marketing Manager, recently watched "Super Junior-M - Break Down."
Tuesday, 19 February 2013
Friday, 15 February 2013
2013 YouTube Ad Blitz Winners Revealed
This year’s game day was was full of action--both on and off the field. After Baltimore and San Francisco battled it out during the game, you went online to vote for your favorite game day commercial in our annual YouTube Ad Blitz contest. After a week of intense competition, we’ve tallied the final votes and you chose Ram Truck brand’s "Farmer" commercial as your favorite ad of the big game!
Rounding out the top five commercials of the big game are spots from Budweiser, Samsung, Jeep and Hyundai:
2. Budweiser "The Clydesdales"
3. Samsung "The Next Big Thing"
4. Jeep "Whole Again"
5. Hyundai "Team"
From celebrity cameos to poetic images, these commercials represent the game day ads that resonated most with viewers online. In addition to being the highest voted ads on Ad Blitz, the five spots combined generated more than 61 million views on YouTube in two weeks--making up more than 30 percent of all total views of game day ads and teasers on YouTube (as of February 14). And the Ad Blitz channel had more than 46 million interactions with this year’s new features such as "Call the Coach" and "Paper Football."
In a new addition to our yearly celebration of advertising excellence, we welcome you to join us Saturday, February 16, at 3 p.m. ET / noon PT as we host a Google+ Hangout with the creative heavyweights behind these winning ads, along with ADWEEK editors James Cooper and Tim Nudd.
Tune into the YouTube homepage today to check out the top five spots!
Sue McCauley, Ad Blitz Program Manager, recently watched DeStorm’s "1 Pinky Pull Up."
Rounding out the top five commercials of the big game are spots from Budweiser, Samsung, Jeep and Hyundai:
2. Budweiser "The Clydesdales"
3. Samsung "The Next Big Thing"
4. Jeep "Whole Again"
5. Hyundai "Team"
From celebrity cameos to poetic images, these commercials represent the game day ads that resonated most with viewers online. In addition to being the highest voted ads on Ad Blitz, the five spots combined generated more than 61 million views on YouTube in two weeks--making up more than 30 percent of all total views of game day ads and teasers on YouTube (as of February 14). And the Ad Blitz channel had more than 46 million interactions with this year’s new features such as "Call the Coach" and "Paper Football."
In a new addition to our yearly celebration of advertising excellence, we welcome you to join us Saturday, February 16, at 3 p.m. ET / noon PT as we host a Google+ Hangout with the creative heavyweights behind these winning ads, along with ADWEEK editors James Cooper and Tim Nudd.
Tune into the YouTube homepage today to check out the top five spots!
Sue McCauley, Ad Blitz Program Manager, recently watched DeStorm’s "1 Pinky Pull Up."
Thursday, 14 February 2013
Haters and Celebrators Unite: This Valentine’s Day, There’s Something for Everybody on YouTube
Every year on February 14, we see endless pairings of pink and red, while our reactions remain pretty black and white. This polarizing holiday tends to inspire only one of two passionate responses: Valentine’s Day stinks--or it rocks. Depending on whom you ask, it’s a special day to shower your loved one with sweet nothings and gifts galore, or a saccharine minefield of prix fixe menus and overpriced chocolates.
Whether you’re toasting St. Valentine with champagne and long-stemmed roses, or fighting off nausea at the sight of every teddy bear and heart-shaped cupcake, YouTube is the place to be. This is all rather apropos given YouTube’s roots. A little known fact: we registered our domain on Valentine's Day.
This year, we canoodled with some of our partners and our Trends Manager Kevin Allocca to find the right videos for romantics and eye-rollers alike.
True romantics will swoon over the most-viewed proposals of all time while singing along to our top cheesy love songs.
All the single ladies (and gentlemen) may want to sharpen their A-game by studying our worst pickup lines list and the science of love lessons, which teach the essentials, such as how to stay out of the "friend zone."
And for those who spend today counting the hours ‘til the 15th can play our break-up ballads at full blast and bask in some schadenfreude while taking in marriage proposal fails. On second thought, if you’re pondering the merits of popping The Question today, you might want to check that out, too (don’t say we didn’t warn you).
Enjoy hating or celebrating today and check out all of our Valentine’s Day playlists at http://www.youtube.com/youtube.
Chelsea Maughan, Communications Manager, recently watched "I Swear (Official Music Video) - All 4 One."
Whether you’re toasting St. Valentine with champagne and long-stemmed roses, or fighting off nausea at the sight of every teddy bear and heart-shaped cupcake, YouTube is the place to be. This is all rather apropos given YouTube’s roots. A little known fact: we registered our domain on Valentine's Day.
This year, we canoodled with some of our partners and our Trends Manager Kevin Allocca to find the right videos for romantics and eye-rollers alike.
True romantics will swoon over the most-viewed proposals of all time while singing along to our top cheesy love songs.
All the single ladies (and gentlemen) may want to sharpen their A-game by studying our worst pickup lines list and the science of love lessons, which teach the essentials, such as how to stay out of the "friend zone."
And for those who spend today counting the hours ‘til the 15th can play our break-up ballads at full blast and bask in some schadenfreude while taking in marriage proposal fails. On second thought, if you’re pondering the merits of popping The Question today, you might want to check that out, too (don’t say we didn’t warn you).
Enjoy hating or celebrating today and check out all of our Valentine’s Day playlists at http://www.youtube.com/youtube.
Chelsea Maughan, Communications Manager, recently watched "I Swear (Official Music Video) - All 4 One."
Tuesday, 12 February 2013
Meet Our February “On The Rise” Nominees!
In our monthly On The Rise program, we identify four partners whose channels are seeing significant growth but haven’t yet reached the 100,000 subscriber mark. Thanks to your suggestions, this month we bring you four partners who are still relatively early on in the journey, but your support can help them make progress and build on their success. Our nominees for February use YouTube to share healthy recipes, demonstrate creative art projects, vlog about life in London, and share a family’s story.
Here’s where you come in - you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.
In past months, featured On The Rise partners like polcan99 and MyCupcakeaddiction have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until February 19, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on February 26.
veggietorials
Cobi has been on a plant-based diet for more than 10 years and has created recipes that put a vegan twist on classic dishes. Her channel hosts a ton of these instructional videos as well as some reviews on vegan products and snacks.
SheSellsSeaShellscom
Debi started designing handmade crafts in college and thrives on turning everyday and vintage items into new treasures with her DIY and crafting skills. Watch her turn paint can lids into a funky mirror and other creative projects on her YouTube channel.
DevinandErica
Based in Charlotte, N.C., Devin and Erica began uploading to YouTube before their eldest daughter was born and they referred to her as "Baby Bug" more than three years ago. A self-described "reality and variety show," their channel content includes skits, vlogs and even original songs!
emmablackery
Emma posted her first vlog to YouTube a mere seven months ago, but has already developed a loyal YouTube following. This 21-year-old from London vlogs about school, family and relationships, and regularly hosts Q&As with her fans.
If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the Partner Support channel.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Caught Red (Sprinkle) Faced.”
Here’s where you come in - you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.
In past months, featured On The Rise partners like polcan99 and MyCupcakeaddiction have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until February 19, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on February 26.
veggietorials
Cobi has been on a plant-based diet for more than 10 years and has created recipes that put a vegan twist on classic dishes. Her channel hosts a ton of these instructional videos as well as some reviews on vegan products and snacks.
SheSellsSeaShellscom
Debi started designing handmade crafts in college and thrives on turning everyday and vintage items into new treasures with her DIY and crafting skills. Watch her turn paint can lids into a funky mirror and other creative projects on her YouTube channel.
DevinandErica
Based in Charlotte, N.C., Devin and Erica began uploading to YouTube before their eldest daughter was born and they referred to her as "Baby Bug" more than three years ago. A self-described "reality and variety show," their channel content includes skits, vlogs and even original songs!
emmablackery
Emma posted her first vlog to YouTube a mere seven months ago, but has already developed a loyal YouTube following. This 21-year-old from London vlogs about school, family and relationships, and regularly hosts Q&As with her fans.
If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the Partner Support channel.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Caught Red (Sprinkle) Faced.”
Turning the PSA on Its Head With YouTube
Today’s guest post is from Water.org about an exciting campaign they’re working on to raise awareness about the water crisis. For more information on the YouTube Nonprofit Program visit YouTube.com/nonprofits.
While Water.org is known for our innovative approach to solving the world water crisis, we're less well known as YouTube stars. But every week we use YouTube to share the stories of the people we meet who don't have safe water to drink and to educate people about the water crisis.
With Matt Damon as our co-founder, Water.org can’t claim a lack of star power, but our experiences on YouTube have taught us that having a Hollywood celebrity in frame is not always a guarantee for viral online success.
Over the past few years we've included Matt in a variety of our videos, visiting our project sites, doing interviews, and in other cases "dressed up" for a specific role (like in Damon Claus for a Cause). From looking at our views, it is clear that "one-on-one" interviews with Matt and humorous videos are more popular than what people call traditional "public service announcement" (PSA) videos. It's not all that surprising since both humor and connectedness are key to the YouTube experience.
However, as interesting as this might be, our most successful YouTube moments happened when we invited established YouTube stars to visit our project sites and report back to their own audiences what they experienced. Cummulatively, these videos have nearly 3 million views - more than the lifetime views on our entire channel. Check them out:
So when we sat down and were brainstorming about new ways we could bring the water crisis to new audiences it made sense to integrate what we've learned and try something completely new: Matt Damon + YouTube Creators + humor + information = turning video views into awareness and action.
Today we are launching an online campaign of videos that feature Matt Damon and a collection of YouTube stars like Wheezywaiter, Lisbug, Shaycarl, and LivePrudeGirls. Check out these videos and watch out for more in the coming weeks.
Finally, support the campaign by signing up here and we'll keep you up to date. Collectively, we will be raising awareness for the water crisis that, in the end, will make the lives better for the millions of people who struggle each day to find a safe drink of water.
Mike McCamon, chief community officer at Water.org, recently watched “When is Thanksgiving? Colonizing America: Crash Course US History #2.”
While Water.org is known for our innovative approach to solving the world water crisis, we're less well known as YouTube stars. But every week we use YouTube to share the stories of the people we meet who don't have safe water to drink and to educate people about the water crisis.
With Matt Damon as our co-founder, Water.org can’t claim a lack of star power, but our experiences on YouTube have taught us that having a Hollywood celebrity in frame is not always a guarantee for viral online success.
Over the past few years we've included Matt in a variety of our videos, visiting our project sites, doing interviews, and in other cases "dressed up" for a specific role (like in Damon Claus for a Cause). From looking at our views, it is clear that "one-on-one" interviews with Matt and humorous videos are more popular than what people call traditional "public service announcement" (PSA) videos. It's not all that surprising since both humor and connectedness are key to the YouTube experience.
However, as interesting as this might be, our most successful YouTube moments happened when we invited established YouTube stars to visit our project sites and report back to their own audiences what they experienced. Cummulatively, these videos have nearly 3 million views - more than the lifetime views on our entire channel. Check them out:
So when we sat down and were brainstorming about new ways we could bring the water crisis to new audiences it made sense to integrate what we've learned and try something completely new: Matt Damon + YouTube Creators + humor + information = turning video views into awareness and action.
Today we are launching an online campaign of videos that feature Matt Damon and a collection of YouTube stars like Wheezywaiter, Lisbug, Shaycarl, and LivePrudeGirls. Check out these videos and watch out for more in the coming weeks.
Finally, support the campaign by signing up here and we'll keep you up to date. Collectively, we will be raising awareness for the water crisis that, in the end, will make the lives better for the millions of people who struggle each day to find a safe drink of water.
Mike McCamon, chief community officer at Water.org, recently watched “When is Thanksgiving? Colonizing America: Crash Course US History #2.”
Thursday, 7 February 2013
YouTube NextUp: Collaborators Ahoy!
Back in December last year, we announced our second YouTube NextUp program and called for your most creative ideas of how to collaborate with other talented creators. And you didn’t disappoint! We were overwhelmed with the imaginative and ambitious proposals and those selected represent a spectrum of determined creators who are all taking their channels to the next level. From comedic musicals and adventures of remote-controlled cars to special effects and holistic living, some great “collabs” are coming from these creators soon. Meet all of them in this video and subscribe to their channels today:
Along with grant money and new production equipment, these 30 channels were also invited to come to the YouTube Space LA and get creating. They’ve spent this week attending production workshops, learning about how to build their audiences, and filming new and exciting collaboration videos. We put together a short video showing you what they’ve been up to:
Austin Lau, YouTube Creator Programs Manager, recently watched “25 videos from YouTube NextUp 2011”
Along with grant money and new production equipment, these 30 channels were also invited to come to the YouTube Space LA and get creating. They’ve spent this week attending production workshops, learning about how to build their audiences, and filming new and exciting collaboration videos. We put together a short video showing you what they’ve been up to:
Austin Lau, YouTube Creator Programs Manager, recently watched “25 videos from YouTube NextUp 2011”
Tuesday, 5 February 2013
Safer Internet Day Tips From YouTube
Community is important to us at YouTube. And we want to see the YouTube community continue to flourish. To ensure that everyone has a safe, positive experience on YouTube, we rely on each of you to act responsibly and to respect others on the site. In honor of Safer Internet Day, please take a moment to make yourself familiar with some of the resources and tools available on YouTube.
Also be sure to check out how our colleagues at Google are celebrating Safer Internet Day!
Amanda Conway and Claire Rush, YouTube Policy Strategists, recently watched ”Born This Way Foundation Launch Event.”
Community is important to us at YouTube. And we want to see the YouTube community continue to flourish. To ensure that everyone has a safe, positive experience on YouTube, we rely on each of you to act responsibly and to respect others on the site. In honor of Safer Internet Day, please take a moment to make yourself familiar with some of the resources and tools available on YouTube.
- The Safety Center features tips, tools and advice for users, parents and educators.
- You can also report inappropriate content on YouTube.
- Play your part by flagging videos that you believe are not in line with our Community Guidelines or that should be age-restricted.
- In addition to flagging, you can report channels and/or comments using our Help and Safety Tool.
- Use Safety Mode to filter out potentially objectionable content.
- Last year we launched the YouTube Digital Citizenship Curriculum designed specifically for educators and students.
Also be sure to check out how our colleagues at Google are celebrating Safer Internet Day!
Amanda Conway and Claire Rush, YouTube Policy Strategists, recently watched ”Born This Way Foundation Launch Event.”
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