Thursday, 7 February 2013

YouTube NextUp: Collaborators Ahoy!

Back in December last year, we announced our second YouTube NextUp program and called for your most creative ideas of how to collaborate with other talented creators. And you didn’t disappoint! We were overwhelmed with the imaginative and ambitious proposals and those selected represent a spectrum of determined creators who are all taking their channels to the next level. From comedic musicals and adventures of remote-controlled cars to special effects and holistic living, some great “collabs” are coming from these creators soon. Meet all of them in this video and subscribe to their channels today:


Along with grant money and new production equipment, these 30 channels were also invited to come to the YouTube Space LA and get creating. They’ve spent this week attending production workshops, learning about how to build their audiences, and filming new and exciting collaboration videos. We put together a short video showing you what they’ve been up to:


Austin Lau, YouTube Creator Programs Manager, recently watched “25 videos from YouTube NextUp 2011”

Tuesday, 5 February 2013

Safer Internet Day Tips From YouTube

Community is important to us at YouTube. And we want to see the YouTube community continue to flourish. To ensure that everyone has a safe, positive experience on YouTube, we rely on each of you to act responsibly and to respect others on the site. In honor of Safer Internet Day, please take a moment to make yourself familiar with some of the resources and tools available on YouTube.


Also be sure to check out how our colleagues at Google are celebrating Safer Internet Day!

Amanda Conway and Claire Rush, YouTube Policy Strategists, recently watched ”Born This Way Foundation Launch Event.”

Wednesday, 30 January 2013

YouTube and ADWEEK Tackle the Super Bowl XLVII Ads with Ad Blitz 2013

Around this time each year, the viewing public gears up for an epic competition of professional powerhouses operating at the top of their respective games. Legends are made, accolades given and dynasties rise and fall through the glory of one night.

Oh, and there's a football game as well!

We kid of course, but it's true that the big game has become as important to the world of advertising as it is to the world of sports. Fans huddle during commercial breaks, eager to see which spots will become conversation pieces both on Monday and well into 2013. To make it easier to catch up on all the commercials, the YouTube Ad Blitz channel will let you watch your favorite ads soon as they air live on TV and vote for your favorite ad at the end of the game.

 

To make this year bigger than ever, we've partnered with ADWEEK to feature the Ad Blitz voting gallery on Adweek.com as well as on YouTube, and ADWEEK’s executive editor James Cooper and senior editor Tim Nudd will break down the night’s highlights via a post-game Google+ hangout. We also added a slew of new social and gaming components to make the Ad Blitz YouTube channel the perfect big game companion whether you’re on your laptop, smartphone, or tablet. New features include:

  • Touchdown dance GIF generator: Create and share your own touchdown dance GIF
  • Smack Talk: Log in to all your social media channels from the channel to share your team spirit with friends and see a real-time visualization of which team is winning the internet (if not the actual game)
  • Paper Football: Test your accuracy in this age old finger flick game
  • Call the Coach: Get instant advertising advice from our resident ad coach, DeStorm
  • Fun Facts: Learn interesting facts about big game advertising, provided by ADWEEK



As seen in last year's viral spots from Volkswagen, Honda, Audi and many others, savvy advertisers are using YouTube to not only generate excitement for their big game plans, but to dramatically bolster the effectiveness of their game-day spend. With new ad innovations to the Ad Blitz program this year, such as Lightbox ads, marketers can now extend their video presence across the web.

As always, voting begins at the end of the game and continues until February 11. So after the broadcast, be sure to vote on your favorite ads from the big game!

Sue McCauley, Ad Blitz Program Manager, recently watched "Road To The Superdome: 49ers"

Our January featured On The Rise partner is MyCupcakeAddiction!

Congratulations to Elise Strachan, the master chef for this month’s "On The Rise” featured partner channel, MyCupcakeAddiction. Not only is her channel the first featured in 2013, but it’s also the first Australian channel we’ve featured in the program, and Elise was recently appointed as one of the 15 Next How-To Gurus! MyCupcakeAddiction hosts tutorials on how to decorate and make cupcakes, cake pops and other sweet treats, and is in the spotlight on YouTube’s own channel today. Check it out to see some of Elise’s delicious creations!

Elise’s kitchen is based in Queensland, Australia, where she’s been cooking up sweet treats for several years. She often bakes for private events and weddings, on top of selling her cupcakes at a local market twice a week. In October 2011, she decided to expand beyond her Gold Coast clientele by producing videos on YouTube to inspire bakers worldwide. Now, no matter where you live, you can find do-it-yourself tips and tutorials for fun creations like Elise’s Angry Birds cake pops, stiletto heel cupcakes, or even a giant cupcake pinata!



Here are a few words from Elise:
This is an exciting accolade for our little channel, and a huge thank you goes out to the best subscribers in the world for your votes and support throughout voting week. We aim to provide high quality, step-by-step instructional videos showing you how to create the weird and wonderful out of cupcakes and cakepops. MyCupcakeAddiction has something sweet and stunning for any occasion. Make sure you head over to our channel to catch all the latest uploads: now bringing you 3 new tutorials each week! 

If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the Partner Support channel.

You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who have fewer than 100,000 subscribers and produce engaging content on a regular basis. See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Mission Impossible- Lindsey Stirling and the Piano Guys.”

Monday, 28 January 2013

Watch Secretary of State Hillary Rodham Clinton’s Global Town Hall Live on YouTube

You don’t need to text with "Hillz" to know that she’s truly a 21st century diplomat. As the most traveled secretary of state in U.S. history, she’s been to 112 countries and traveled almost one million miles over the last four years. So how is the world’s busiest diplomat spending one of her last days on the job? On YouTube, of course.

Tomorrow at 9:30 am ET, YouTube will live stream the Secretary's Global Townterview (think: town hall meets interview) from the Newseum in Washington, DC. She’ll answer questions from youth in Africa, Asia, Europe, the Middle East, and South America and is taking questions via social media as well (find details here).

Tune in to the Department of State’s channel to hear about Secretary Clinton’s global adventures during her last week as secretary of state. Who knows? Maybe you’ll get a few tips on mastering jet lag, too. 

Chelsea Maughan, Communications Manager, recently watched “A Pep Talk from Kid President to You”

Friday, 18 January 2013

Bringing YouTube to Sundance and Sundance to you

It’s that time of year, film buffs! The 2013 Sundance Film Festival kicks off this weekend, celebrating innovation in independent cinema and introducing creative talent to the world.

Can’t make it to the festival? In The Screening Room, a YouTube channel curated by Sundance Institute and dedicated to showcasing ambitious and entertaining short films, you can watch 12 short films debuting at Sundance right now. These films were selected from the 64 shorts showing at the festival, out of more than 8,100 submissions this year.

Sundance is known for its diverse range of films, and with everything from trippy cats and zombies to a rooster king and an ambitious rodeo cowboy, The Screening Room shorts are no exception. When the festival ends, Sundance Institute will continue to curate The Screening Room, highlighting cutting edge short films from past Sundance filmmakers and the film festival circuit each week.

Lucky enough to be in Park City? We’re here too, presenting the 2013 Sundance Film Festival Shorts Program, where we’ll introduce original content from select YouTube channels to the audience at each screening.

At YouTube, we're proud to show our support and admiration for independent creators through our partnership with Sundance, and we hope you enjoy all the exciting new short form content that is uploaded to our platform every day.

Happy viewing!

Raymond Braun, YouTube Entertainment Marketing, recently watched "Broken Night" in The Screening Room

Monday, 14 January 2013

Plan your Big Game party on YouTube

You don’t have to be an American football fan to know that the Big Game is almost here. It’s one of the biggest sports moments of the year, and we’re doing our bit to share the authentic Big Game experience, with the Ad Blitz Pre-Game program.
All those recipes for hot wings, multi-layer dips and things-wrapped-in-bacon that you’ve been searching for? The Ad Blitz Pre-Game channel has them all in one place with videos on party recipes and ideas. We’ve also curated playoff coverage and predictions for the Big Game, so you can sound like an expert. There’s even a video on how to freeze a six-pack in under three minutes, in case you’re stuck with warm drinks at kick-off time.

Ad Blitz Pre-Game is presented by Tide, and features sports content from channels like FOX Sports and Bleacher Report, plus great food suggestions from party-planning experts like Howcast and FoodWishes. The Pre-Game runs through February 2, after that you’ll be able to watch and vote on your favorite game commercials on the same Ad Blitz channel.

Whether you’re really invested in the outcome of the game, or even more excited about all the snacks, we hope you’ll have something to cheer about.

Leena El-Omar, YouTube sports program manager, recently watched “How to Make a Fried Onion Blossom.”