On YouTube, musical artists and acts from the established to the experimental can share their talent, find new fans, and sing their hearts out. And we’re committed to making sure their works can reach the widest audience, and that the singers and songwriters will continue to be appropriately compensated for these works that we all love so much.
Today we’re happy to share that we’ve reached publishing deals with BMG Rights Management, Christian Copyright Solutions, ABKCO Music, Inc., Songs Music Publishing, Words & Music, Copyright Administration, Music Services, Reservoir Media Management, and Songs of Virtual - which means more of the great music you all love on YouTube, and more opportunities for artists to make money. These publishers represent works from artists like Adele, Cee Lo Green, Foo Fighters, The Rolling Stones, Sam Cooke, and many others.
Our Content ID system allows music publishers to identify the works of songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided to us by the publishers. This means that more songwriters will be able to share in more of the revenue that the YouTube community’s creativity yields. Content ID is used today by 3,000+ partners including every major US music publisher, record label, network broadcaster, and movie studio.
These new deals, along with the licenses from the many publishers who have opted in to last year’s deal with the NMPA / Harry Fox Agency, will allow us to monetize nearly all of the user generated videos with music on YouTube. Why is this important? When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, then the publishers, the songwriters they represent, and the record labels and artists using their compositions, all make money - so they can reinvest in their careers and keep making great music, and the music industry can thrive.
Elizabeth Moody, head of strategic partner development, YouTube Music, recently watched "Of Monsters and Men, Little Talks, Live from Music Hall of Williamsburg, 4/5/12."
Tuesday, 5 June 2012
Help these non-profit “On The Rise” nominees reach the homepage
Each month, we identify four YouTube partners whose channels have recently experienced significant growth but haven’t yet reached the 100,000 subscriber count for our On The Rise program. This month’s featured partners still have a ways to go to hit that mark, but we’re excited about the impact they’ve had on - and beyond - YouTube. Each of our June nominees represents a non-profit organization fighting for an important cause: strengthening art knowledge and creative thinking, finding a cure for cancer, preventing crisis and suicide among LGBTQ youth, and ending world hunger.
And these partners could use your help in a few different ways! As you learn more about these organizations, you can help spread awareness about the causes they represent so they can have an even greater impact. You can also help them grow their YouTube presence, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out their videos below and vote for your favorite in the top right corner of this blog. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.
In past months past on the rise nominees, partners like Strskillschool and jakatak69 have gained many subscribers thanks to your support. The poll will be open until June 12th at 5pm PT, so don’t forget to vote for your favorite channel. Check back to see who secured the homepage feature on June 25th.
art21org
Founded in 1997, Art21 is an organization dedicated to contemporary art education and inspiring creative thinking. Their channel features episodes of their award-winning public television production, “Art21 - Art in the Twenty-First Century,” as well as shorter-format videos of contemporary art and artists.
su2c
“This is where the end of cancer begins” is the mantra of the Stand Up to Cancer (SU2C) organization, which funds and unites scientists to speed up cancer research and find a cure. Their channel features videos promoting campaign PSAs as well as details about their research grant program and recipients.
TheTrevorProject
The Trevor Project was founded in 1998 to provide a lifeline for lesbian, gay, bisexual, transgender and questioning youth and has since become one of the largest organizations dedicated to crisis and suicide prevention for the LGBTQ community. Their channel features Trevor Project PSAs as well as celebrity interviews and “It Gets Better” videos.
WorldFoodProgram
The World Food Programme is the largest humanitarian agency in the world dedicated to the fight against hunger. Founded in 1961, the organization is part of the United Nations system. Their channel features videos from the Sahel Hunger Crisis and footage from their work around the world.
If you’re interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners. You can also learn more about YouTube's nonprofit program and the 17,000 organizations in the program here.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Cute Cambodian Kids Try to Say Supercalifragilisticexpialidocious.”
And these partners could use your help in a few different ways! As you learn more about these organizations, you can help spread awareness about the causes they represent so they can have an even greater impact. You can also help them grow their YouTube presence, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out their videos below and vote for your favorite in the top right corner of this blog. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.
In past months past on the rise nominees, partners like Strskillschool and jakatak69 have gained many subscribers thanks to your support. The poll will be open until June 12th at 5pm PT, so don’t forget to vote for your favorite channel. Check back to see who secured the homepage feature on June 25th.
art21org
Founded in 1997, Art21 is an organization dedicated to contemporary art education and inspiring creative thinking. Their channel features episodes of their award-winning public television production, “Art21 - Art in the Twenty-First Century,” as well as shorter-format videos of contemporary art and artists.
su2c
“This is where the end of cancer begins” is the mantra of the Stand Up to Cancer (SU2C) organization, which funds and unites scientists to speed up cancer research and find a cure. Their channel features videos promoting campaign PSAs as well as details about their research grant program and recipients.
TheTrevorProject
The Trevor Project was founded in 1998 to provide a lifeline for lesbian, gay, bisexual, transgender and questioning youth and has since become one of the largest organizations dedicated to crisis and suicide prevention for the LGBTQ community. Their channel features Trevor Project PSAs as well as celebrity interviews and “It Gets Better” videos.
WorldFoodProgram
The World Food Programme is the largest humanitarian agency in the world dedicated to the fight against hunger. Founded in 1961, the organization is part of the United Nations system. Their channel features videos from the Sahel Hunger Crisis and footage from their work around the world.
If you’re interested in checking out more rising YouTube Partners, visit our On The Rise channel, which features nominees, trending partners and monthly blog winners. You can also learn more about YouTube's nonprofit program and the 17,000 organizations in the program here.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Cute Cambodian Kids Try to Say Supercalifragilisticexpialidocious.”
Music Tuesday: Beach Boys, Regina Spektor & Danielle Ate The Sandwich
We’ve got a lot of music -- live and otherwise -- flooding the highways of the internet this week. Whether it’s new offerings from veteran bands (we mean you, Beach Boys!), a live performance by an indie-pop heroine, or the latest flowering of homegrown YouTube talent, we’ve got you covered.
The Beach Boys Return
The Beach Boys epitomized the carefree beach culture of the 1960s -- though few (if any) members of the band ever set foot on a surfboard. But the Beach Boys were always much more than a feel-good group: their 1966 masterpiece Pet Sounds remains one of the most influential albums of all time. It’s suffused with baroque instrumentation and complex arrangements that were put in service of spectacular singles (“Good Vibrations,” “God Only Knows”); roughly half of all contemporary indie bands hail Pet Sounds as a spiritual forefather. After 16 years, the full (surviving) lineup of the band has reunited to record a new album, That’s Why God Made the Radio -- and their harmonies are as stunningly sweet now as they ever were. The band shares clips from the new album and salutes some of their favorite young bands today.
YouTube Presents Regina Spektor, Def Leppard and Jimmy Fallon
It’s just an insane week for live music on YouTube. By “insane” we mean awesome -- this week might just restore your faith in the planet’s limitless supply of talent. We kick things off with a live performance by Russian-born, Bronx-bred starlet Regina Spektor, who will be performing songs from her new album What We Saw From The Cheap Seats live today at 4 p.m. ET/1 p.m. PT on youtube.com/presents. Then on Thursday at noon PT you can renew your commitment to RAWK with a performance and Q&A with pop metal gods Def Leppard. On Friday some dude named Jimmy Fallon will be performing -- check our schedule for all the details.
Danielle Ate The Sandwich: Faith In A Man
This homegrown talent has won a devoted following for her quirky videos and original songs. This week she’s back with a new album Like A King (put the album title together with her name to get the joke) and a new video for “Faith In A Man.” We dig the nod to film noir -- because who can hate on a video that uses words like “dollface” and “getaway sticks”? -- and we can’t get that song out of our heads. Furthermore, we don’t want to. Here’s to many more sandwiches, Danielle.
Sarah Bardeen, Music Community Manager, recently watched “CopperWire ‘Phone Home’."
The Beach Boys Return
The Beach Boys epitomized the carefree beach culture of the 1960s -- though few (if any) members of the band ever set foot on a surfboard. But the Beach Boys were always much more than a feel-good group: their 1966 masterpiece Pet Sounds remains one of the most influential albums of all time. It’s suffused with baroque instrumentation and complex arrangements that were put in service of spectacular singles (“Good Vibrations,” “God Only Knows”); roughly half of all contemporary indie bands hail Pet Sounds as a spiritual forefather. After 16 years, the full (surviving) lineup of the band has reunited to record a new album, That’s Why God Made the Radio -- and their harmonies are as stunningly sweet now as they ever were. The band shares clips from the new album and salutes some of their favorite young bands today.
YouTube Presents Regina Spektor, Def Leppard and Jimmy Fallon
It’s just an insane week for live music on YouTube. By “insane” we mean awesome -- this week might just restore your faith in the planet’s limitless supply of talent. We kick things off with a live performance by Russian-born, Bronx-bred starlet Regina Spektor, who will be performing songs from her new album What We Saw From The Cheap Seats live today at 4 p.m. ET/1 p.m. PT on youtube.com/presents. Then on Thursday at noon PT you can renew your commitment to RAWK with a performance and Q&A with pop metal gods Def Leppard. On Friday some dude named Jimmy Fallon will be performing -- check our schedule for all the details.
Danielle Ate The Sandwich: Faith In A Man
This homegrown talent has won a devoted following for her quirky videos and original songs. This week she’s back with a new album Like A King (put the album title together with her name to get the joke) and a new video for “Faith In A Man.” We dig the nod to film noir -- because who can hate on a video that uses words like “dollface” and “getaway sticks”? -- and we can’t get that song out of our heads. Furthermore, we don’t want to. Here’s to many more sandwiches, Danielle.
Sarah Bardeen, Music Community Manager, recently watched “CopperWire ‘Phone Home’."
Monday, 4 June 2012
Get your game face on: E3 is live on YouTube again
Gamers unite — we’ve got global live streaming coverage of the 2012 E3 conference starting June 4 at 9:30am PT. Thanks to the experts at IGN, the live stream will start with presentations from the biggest companies in gaming, then hit the convention center for three days of previews, interviews and hands-on gameplay.
Starting June 5, the E3 YouTube Channel will feature our annual Game Trailer Challenge, where you can vote on some of the top game trailers unveiled at the show. Come back June 19 to see your 5 favorite trailers from this year.
If four days of gaming isn’t enough to satiate your appetite, or you can’t catch all the coverage as it happens, check out up-to-the-minute video from IGN and lots of other gamers on YouTube.
Liuba Petkova, YouTube Gaming, recently watched “WipEout 2048 NGP: Wipeout Your Enemies Trailer.”
Starting June 5, the E3 YouTube Channel will feature our annual Game Trailer Challenge, where you can vote on some of the top game trailers unveiled at the show. Come back June 19 to see your 5 favorite trailers from this year.
If four days of gaming isn’t enough to satiate your appetite, or you can’t catch all the coverage as it happens, check out up-to-the-minute video from IGN and lots of other gamers on YouTube.
Liuba Petkova, YouTube Gaming, recently watched “WipEout 2048 NGP: Wipeout Your Enemies Trailer.”
Friday, 1 June 2012
Syria violence, SpaceX Landing, Second Earthquake Strikes Italy
Everyday on the CitizenTube channel (and @CitizenTube on Twitter), along with our curation partners @storyful, we look at how the top news stories are covered on YouTube. Each week we post a weekly recap of the top news stories of the week, as seen through the lens of both citizen-reported footage and professional news coverage.
- We were shocked at the deaths of dozens of children and hundreds overall during a week of horrific violence in Syria. (Warning: Scenes of an extremely graphic nature)
- We saw millions across America commemorate Memorial Day by honoring those who died in service to their country.
- We viewed the successful return of the SpaceX Dragon spacecraft to Earth, ending a 9-day voyage to the ISS with a splashdown in the Pacific.
- We were saddened at yet more deaths in Italy, as a second earthquake rocked the North East of the country, killing 15, just days after a first earthquake hit.
- We followed the presidential candidates on the US campaign trail as Mitt Romney finally officially clinched the Republican nomination by reaching the magic number of 1,144 delegates.
- We watched thousands of fans descend on Monte Carlo for the 2012 Monaco Grand Prix.
- We observed the staging of colorful "slutwalks" across Brazil as thousands of women participated to promote LGBT equality.
- We witnessed a fire in a Doha shopping mall claim the lives of 19, including 13 toddlers.
- Finally, we saw Twilight stars Robert Pattinson and Kristen Stewart cause a stir in Cannes as they attended film screenings together.
Olivia Ma, YouTube News and Politics, recently watched "Station Begins Dragon's Release for Flight Home".
Tuesday, 29 May 2012
Jakatak69 is May’s On The Rise YouTube partner
Congratulations to Jack Scalfani of Jakatak69! Jack is YouTube’s featured “On The Rise” partner for May and takes the stage in the “Spotlight” section of our homepage today.
Jack is just a regular guy who fell into his cooking career without any formal training. He worked for awhile as a DJ for a radio station, after which he decided to move into talent management. Among his clients was a chef who eventually moved on and left Jack with a couple hundred pounds of spices. Jack decided to make his own barbeque sauce from what he had, and in 2000 launched “The Best BBQ Sauce You’ll Ever Taste.” He started producing simple “How To” videos on YouTube to promote his sauce. Since then, he’s expanded into easy-to-make recipes, cooking tips, and honest product reviews. Check out his channel to see what he thinks about the Big Top Cupcake or learn how to make Lazy Man’s Pulled Pork Sandwiches and Red Lobster Cheddar Biscuits.
Here are a few words from Jack:
If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Call Me Maybe parody - Aussie blokes version.”
Jack is just a regular guy who fell into his cooking career without any formal training. He worked for awhile as a DJ for a radio station, after which he decided to move into talent management. Among his clients was a chef who eventually moved on and left Jack with a couple hundred pounds of spices. Jack decided to make his own barbeque sauce from what he had, and in 2000 launched “The Best BBQ Sauce You’ll Ever Taste.” He started producing simple “How To” videos on YouTube to promote his sauce. Since then, he’s expanded into easy-to-make recipes, cooking tips, and honest product reviews. Check out his channel to see what he thinks about the Big Top Cupcake or learn how to make Lazy Man’s Pulled Pork Sandwiches and Red Lobster Cheddar Biscuits.
Here are a few words from Jack:
I want to first say thanks to YouTube... I am grateful for all the tools you have provided to help me grow my channel to what it is today. There are training videos, playbook videos, creator hangouts, city wide meetups, partnership support, video editing tools, bulletin systems to reach all your subscribers in just one click and so much more. The best part is that all of these YouTube tools are free. I am excited to be apart of a food category that is just about to explode on YouTube. You have inspired me to reach out and collaborate with other YouTube artists. Working together is more important than you think. So reach out to someone, build good content and broadcast yourself. And always remember YouTube is the new TV. God Bless and please subscribe to the COOKING WITH JACK SHOW.
If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Call Me Maybe parody - Aussie blokes version.”
Saturday, 26 May 2012
Massacre in Syria, Earthquake in Italy, SpaceX docks
Everyday on the CitizenTube channel (and @CitizenTube on Twitter), along with our curation partners @storyful, we look at how the top news stories are covered on YouTube. Each week we post a weekly recap of the top news stories of the week, as seen through the lens of both citizen-reported footage and professional news coverage.
- We were horrified to see footage of a massacre in a village called Houla near Homs, Syria. At least 32 children were killed. (Warning: extremely graphic footage)
- We were shocked as Italy endured both a strong earthquake and a bomb blast outside a school in a two-day period.
- We viewed SpaceX successfully launch the first commercial supply flight to the International Space Station.
- We witnessed a protest march in Montreal that began with people banging pots and pans end with police arresting 400 students.
- We followed the presidential candidates on the US campaign trail as Barack Obama and Mitt Romney kept up strong attacks on one another with biting new TV ads.
- We marveled at a rare solar eclipse in Asia and parts of the western United States that turned the sun into a 'ring-of-fire'.
- We saw the U.S. State Department. and Amnesty International release their respective 2011 Human Rights reports.
- We observed hundreds of anti-NATO protesters march through the streets of Chicago ahead of the opening of the NATO summit there.
- We said goodbye to a music legend as Robin Gibb, member of the Bee Gees, passed away aged 62.
- We saw celebrations in London and elsewhere as Chelsea Football Club took home the coveted Champion's League trophy.
Come back to watch the news unfold on YouTube.
Olivia Ma, YouTube News & Politics, recently watched "Children killed in 'massacre' in Syria's Houla.
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